What is Internet marketing
What is Internet Marketing and SEO. The importance of Internet Marketing.
How search engines work
Hyperlinks and Internet. Search and kwyeords. Google, Bing and Yahoo.
Search and keyword selection. "Long tail" keywords.
Design and architecture of an optimized website.
Internal and external search engine optimization.
Link building, link baiting and content creation.
Inbound and outbound marketing
Inbound vs Outbound marketing.
Social media and internet marketing
Facebook, Twitter, Google plus, Youtube as Internet Marketing tools.
Online campaigns management
Creation, management and optimization of web and mobile advertising campaigns.
Creation and management of data analytics.